If you’ve been considering how to best market your business or your products online, you have probably seen the abbreviation SEO. So, just exactly what is SEO, you might ask. What in the world does SEO have to do with being visible on the internet? Why is SEO important to your business?
Being visible on the internet is not just important. It is vital in today's marketing world. Looking for something on the internet can be compared to looking for a friend in an overcrowded store. You are more than likely to notice the individuals that are dressed in the designated store's uniform first. Large stores require their employees to wear uniforms for a reason. Their employees are instantly very visible. So, being visible helps customers find the representatives of the stores very quickly so that they might ask a question or purchase something. It is the same principle that applies to the internet. There are many millions of online websites. So that potential customers are able to find you first, you MUST have a very strong and visible online presence. That takes some work. Search engine optimization, or SEO
, is a very important way to achieve that visibility.
In a nutshell, Search Engine Optimization raises your website, blog posts, and social media posts to the top of search engine listings (like Google). In other words, when a potential customer enters a keyword for a Google search, the goal is to have your company come up first in the search listings. DMEI wants you to be in the front and center of your industry.
Here are 2 ways you can productively use insurance agency SEO:
- Your Website. A contributing writer to Entrepreneur.com named Jayson Demers advocates the use of very specific (not generic) industry keyword phrases on your company's website
. Keywords should be as specific to your company and your products as possible.
- Blog Posts. Increase your visibility by regularly blogging on your website. Use SEO keywords! Offer value in your blogs (while using SEO keywords) which means present excellent and pertinent content to your current and potential customers. If you offer great content, you have a greater chance of having that content shared, passed along, and read by many more potential customers.
If performing SEO seems intimidating, or you feel that you are far too busy to take on even one more task, allow DMEI to perform this service for you. Let us strengthen your website and blog posts regularly with our excellent marketing plans
. We truly understand that you are too busy to focus on marketing. However, it is simply too important to be neglected. Visibility is more than vital. It is a requirement. Let DMEI take care of all your SEO needs.