Blog Post

How Facebook Video Ads Help Conversions

Kelly Williams • Aug 30, 2019

Over 1.5 billion Facebook users are active daily, which is why many marketers are focusing their marketing efforts on this platform. However, Facebook’s algorithm keeps on changing, and in September, it will implement its campaign budget optimization (CBO). With that, businesses need to rethink their Facebook ad strategies to stay ahead of the game. What worked for your business may not work anymore come next month, and you might see a dip in your ad performance and conversion. One of the tips from an expert on how to remain competitive is to utilize Facebook video ads, but you have to be smart about it. You only have two to three seconds to catch a Facebook user’s attention, so the first part of your video is crucial to the success of your campaign. Here’s how Facebook video ads can help increase your conversion rates:

1. You can improve brand awareness among the cold audience

Pitching a sale to a cold audience is less likely to succeed because they are not yet associated with your brand. With Facebook ads, you can tap to a vast pool of cold audience, to build brand awareness among them. Introduce your brand and build your authority by providing them with valuable content. You can gather market data to gain an insight into the type of content that they want to engage with and see. For cold traffic prospects, keep your videos at 15 seconds or less.

2. You can increase Facebook page engagements

When you are in the middle of your sales funnel, your target becomes the people who are already aware of your brand as a result of providing them with valuable content. From there, your next goal is to bring them to your Facebook page for engagement or video views. You can create a custom audience landing page based on page views and video views. The video adsyou create will bring them to your website to discover more information about your brand or to avail your products or services.

3. You can remarket to people who visited your website

Facebook video ads can help you re-market to the people who had visited your website before but did not take any action. Re-marketing is one of the strongest aspects of Facebook performance video ads that are proven to increase conversions. This will require you to install Facebook pixel and conversion tracker on your website. Your main goal for re-marketing videos is conversion, which can be done by including content that will convince them to complete a purchase of your products.

Facebook video ads are tools that you should leverage to increase your conversion rates, as they are proven to be more interesting and engaging for users. However, it requires you to be smart about it, as you only have three seconds to catch their attention. Digital Marketing Experts International are experienced in creating marketing campaigns that convert visitors into paying customers. Get in touch today to see how we can help.

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