Blog Post

Creative Advertising Trends You Should Know for 2019

Kelly Williams • Aug 30, 2019

Advertising is about spreading the word about your products and services and increasing awareness about your brand. From the traditional billboards, posters, flyers, TV ads, and radio ads, advertising has transformed over the years to include digital platforms. It is important to keep track of the changes that happen in the advertising world to make sure that your brand can stay competitive. Here are some creative advertising trends to know about this 2019:

1. The rise in video adoption

Digital video ad spending has seen continuous growth, and this year, it is projected to account for half of the total video ad budgets. Companies in e-commerce, retail, and travel industries are among those who can benefit the most in video advertising. As companies continue to invest in video advertising, marketers are faced with the challenge of being more creative in producing video ads.

2. Use of influencers with small followings

All this time, influencer marketing has been about people with large followings on social media and significant influence, such as celebrities. This year, more businesses are willing to work with people who have smaller followings or nano-influencers. It minimizes the risks while increasing ROI because they can target and engage with more niche following. They can avoid running into influencers with fake followers.

3. Focus on vertical content

Social media companies, such as Facebook, continue to invest in stories-style content, which you must integrate into your marketing strategies. Vertical content can help you to drive incremental results because they are more likely to be viewed to completion.

4. Branded chat interactions

Billions of people use Messenger every month, exchanging billions of messages every day. This year, branded messaging experiences are expected to rise. Companies should be able to match the expectations of consumers for an always-on communication. Facebook can now send shoppers to chat with your brand or put ads in between conversations.

5. Use of artificial intelligence

Targeted advertising has been increasing, with messages designed to fit the viewers. With the aid of artificial intelligence, marketers are ensuring that their advertising messages are hitting the right mark.

Advertising continues to evolve in this age of technology. Marketers must be able to rethink how they design their campaigns to leverage available tools. The use of video in advertising is increasing in popularity because of the many audiences who prefer the format. Companies are also taking advantage of the use of AI and branded chat interactions for targeted advertising. A focus on nano-influencers and vertical content are also on the rise. Leveraging these trends can help you build your brand awareness and increase your conversions.

See how these creative advertising trends this year can help you take your brand to the next level. Get a free online growth consultation with Digital Marketing Experts International now. We have a dedicated team of experts in business strategy, marketing, and web design with several years of experience. We will optimize your online marketing to fast track your business success!

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