Blog Post

What You Need To Know About Digital Marketing in 2019

Kelly Williams • Aug 08, 2019

This age of information technology has made having an online business presence almost a necessity. Many people, including your prospective customers, turn to the internet for nearly everything they need. For that reason, digital marketing is a crucial part of your marketing strategies that can help you growyour business.

1. People are largely using mobile devices

People are browsing the internet, checking their emails, and updating their social media accounts via their mobile phones. As such, your digital marketing efforts must always consider mobile users. Your website should be mobile-friendly, providing ease of access using smaller screens. Otherwise, your audience may become frustrated and ditch you for better user experience.

2. Micro-moments have risen

Micro-moments refer to the people’s impulse to check on something via the internet, such as when they want to buy something or to find the nearest restaurant. They shape the user’s decisions and preferences, and you may want to design your marketingefforts around these. Your company may need to offer a 24/7 service to meet a customer’s need.

3. Apps aren’t the way to go

Many businesses have created an app for their businesses because people tend to use apps instead of the internet browser. However, unless it’s a Facebook product, banking app, or Google product; users are more likely to delete a store’s app when they need more storage space free. Enter in Mobile Wallet Loyalty programswhere the app is inherently stored on iPhones and Android devices. This is where businesses need to turn to when thinking of reaching a broader audience digitally.

4. Branding has changed

Where branding used to be about printing business cards, creating a logo, and putting up a website, the definition has changed in recent years. Branding and brand management have extended to customer communication and addressing difficult topics, such as reputation and crisis management. One negative statement from an existing client or employee can ruin your reputation online in a significant way.

5. Marketing goes beyond attracting customers

Digital marketers traditionally only have to lead people through your business’s doors, and what happens afterwards is beyond their scope. Today, digital marketers’ roles have changed to guide people through the buying process and include customer retention strategies.

6. Live streaming is breaking out

Live streaming has proven to be an effective way to attract viewers. People are often curious about what’s happening in real life and want to see them as they unfold. The use of live streaming for digital marketing may still be in its infancy, but this is something digital marketers should watch out for.

Digital marketing has become an integral part of a business today, even if you are a small local business catering to local customers. As a digital marketer, these are the things to keep in mind when designing your campaign to increase the chances for success. Digital Marketing Experts International are experienced in creating marketing campaigns that convert visitors into paying customers. Get in touch today to see how wecan help.

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