Blog Post

3 Tips on a Marketing Strategy for Instagram

Kelly Williams • Jul 10, 2019

In this day and age, there’s no denying that social media has become a powerful tool. It's a great means of communication. We can get a vast amount of information from one corner of the world to an extensive audience base in another within seconds. This has allowed businesses to come up with strategies to advertise their products to a broader audience, which increases their revenue significantly.

It also provides companies with the opportunity to expand their influence, not only in their country but outside of it as well. Of all the social media platforms out there, Instagram is one of the best ones. It allows you to present your products and services visually, which is the best form of advertisement possible. If you’re looking to create an Instagram marketing strategy to improve the ROI of your business, here are three things you should keep in mind:

1. Include a link to your website in your bio

This is something that many companies don’t understand, but it’s an issue that’s easily fixed. When people land on your Instagram page, they want to have all the information they need to complete the checkout. The best place for them to learn all of that information is your website, so it’s only natural that you include a link to your website in your Instagram bio. This will help them shift from your Instagram page to your website, which will make it easier for them to make a decision.

2. Add a URL to your videos

Another thing that you must not forget when trying to launch an Instagram campaign is to make sure that the URL of your videois present in the post itself. This will allow people to get to your landing page directly from your Instagram bio, which minimizes the work on their part. The key to a successful digital marketing campaign is to reduce the effort on the buyer’s part and this will definitely help with that.

3. Invest in ads

While the Instagram ad targeting tool may not be as sophisticated as Facebook’s, it’s still good enough to give you good ROI. There are countless interests you can target, which means that you can appeal to any group you want to, as long as you have insight into which is the best audience base for your campaign. You will need to do some research to find out this crucial piece of information; otherwise, you will be throwing your marketing budget away for nothing. You have to keep in mind that there’s no universal formula for success when it comes to Instagram marketing. What works for other companies may not work for yours, so you need to come up with your own strategies to make your Instagram campaign work. If you’re having trouble doing that, you may need to bring in a group of professionals.

Digital Marketing Experts International are experienced in creating marketingcampaigns that convert visitors into paying customers. Get in touch today to see how we can help.

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