5 Ways Mobile Wallet Can Increase Customer Loyalty

Loyalty is something that every business should be striving to instill in their customers. It is defined as "faithful adherence to a promise or word.” There are many ways to increase customer loyalty to your brand. Perhaps you’ve considered re-branding or launching a loyalty campaign. However, have you ever considered using mobile wallet to gain customer loyalty? Mobile wallets are designed to replace your wallet for in-store purchases. Today, they are becoming increasingly popular due to their ability to instill customer loyalty. Here are five ways that you can use them for this purpose.

Quite a number of establishments offer their customers stamps when they make a purchase, encouraging them to save up until they collect enough for a reward. This same principle can be applied to mobile wallets. Loyalty cards work because when customers purchase more of your product, they are rewarded. Aside from encouraging customers to return, the integration of loyalty cards with mobiletechnology solves the issue of customers forgetting their cards at home. Phones are hard to forget, so linking loyalty cards with mobile wallets will help your customers enjoy a hassle-free purchasing experience.

Coupons are discounts and offers given to customers to use under specific conditions. Digital coupon cards are the same, except that these offers are made through a mobile device, rather than a piece of paper. Who doesn’t love a good deal? When your customers see how easy it is to collect digital coupons with you, they will collect more and come back to use them!

Push notifications are messages that pop up on a user's mobile phone notifications. Customers subscribed to your push notifications can be sent reminders of upcoming events or ongoing sales. When utilizing push notifications, it’s important to remember that messages do not have to be long. In fact, the shorter and more concise messages are, the better. Some messages can simply consist of reminders about the number of points or stamps a customer needs to collect a reward or to level up their membership.

Geofencing is defined as the use of a GPS to establish a virtual barrier. This is achieved by using beacons. With geofencing, you can target customers near a specific location and send them the appropriate push notifications. The notifications can remind them how close they are to your branch or even offer a redeemable coupon to a nearby restaurant that’s partnered with your business. This type of engagement is excellent at enhancing customer loyalty because it allows customers who would have otherwise ignored your storefront to go in and make a purchase.

Customer satisfaction is one of the most, if not the most important factor in customer loyalty. The happier your customers are with your products and services, the more loyal they become. Loyalty programs are known to be one of the top methods for improving customer satisfaction. With mobile wallets, all the tips above contribute to customer satisfaction. Because of this, to better capture and satisfy customers, it is best to implement mobile wallets.

The above are only five of the many ways you can utilize mobile wallets to enhance customer satisfaction, which will, in turn, lead to customer loyalty. Support your mobile wallets with other types of loyalty programs, such as membership cards and exclusive deals for long-term customers. The happier your customers are, the more loyal they will become! Digital Marketing Experts International are experienced in creating marketing campaigns that convert visitors into paying customers. Get in touch today to see how wecan help.