Local Merchants
LOCAL MERCHANTS
Capture the Local Market while Growing Your Business Online
DMEI loves supporting our local merchant neighbors with eCommerce and marketing solutions. We help you capture a bigger share of the local marketplace while growing your business online, worldwide.
Built for Local Merchant Success
As online megastores increasingly encroach on the domain of local merchants, the reverse is also true. There’s never been a more important time to get your business online. Having an eCommerce storefront doubles your marketing and sales benefits, and customers increasingly expect a business to have a website - and spend their money elsewhere when it doesn’t. A well-designed online shopping experience actually leads to more in-store sales. 63% of consumers research a product or service online half the time before making a store purchase. 46% do online research three-quarters of the time before making in-store purchases. As a local brick-and mortar merchant, your online presence is a crucial element in your sales funnel.
Our team of marketing experts will build your eCommerce store; get your business properly listed, located, and advertised where you can be easily found on the web, use social media and SEO to get you to the first page of search, and help you manage your customers through reviews and rewards.
“When I came to DMEI looking for more business I never imagined my store could see so much volume being ordered online. Kitty and the team at DMEI helped transform my business and helped my company grow.”
-N. Knight
Solutions Built for Local Merchants
Local eCommerce Websites
Facts: you have more visitors to your website than your store. Customers research products or services and prices on your website first. 58% of consumers visit your website or app before making an in-store purchase. In short, your business website matters - a lot. It’s time to make an investment in a high-quality eCommerce website for your business. We’ll create a stylish, automated digital storefront that will show your business at its best, while creating a seamless online shopping experience for your customers. You’ll get more market reach locally and around the world - and more customers in your store. We also extend your storefront by using third-party sites like Google Shopping and Amazon to sell your products.
Local SEO
Having a great website is only part of the growth equation. Getting found in local search and maps can increase calls to your local business by up to 30%. We’ll make sure your business is correctly listed and mapped with Google and other directory listing services. We’ll optimize your website to be found by search engines, and use the most up-to-date methods and integrations to get your business to the first page of local search - where potential customers are most likely to find, and take action on, your products or service.
Google Ads Express
This Google Ads product is ideally suited for local merchants, and we’ll help you take full advantage of it. When potential customers search for products or services related to your business on Google Maps, your ad can appear directly on the map or beneath the search results. Not only that, but you can target ads to your customers in specific cities, countries, or regions; or within a set distance from your brick-and-mortar business. The best part is that it’s fully automated, so you can go about running your business while our team and Google take care of a powerful advertising campaign that will send customers right to your front door.
Social Media Marketing
We’ll harness the power of an array of social media platforms to let your customers promote your business. Photos of your business appearing on social media timelines and newsfeeds increases your reach exponentially. By using a combination of techniques like #hashtags, promotions, contests, and branded photos, we’ll generate a buzz in the local community that will lead to more likes, more shares, and more sales. Using the visual power of Instagram, we can even set up a “virtual store” that will send more customers to your eCommerce and brick-and-mortar storefronts.
Reputation Management
No matter what your product or service, your business is only as good as its reputation. In today's online world, that reputation is increasingly determined by reviews posted on websites like Yelp or Angie’s List. Bad reviews or “trolling” can damage your reputation and decrease visits to all your storefronts. That’s where Reputation Management comes in. We can set up ways to monitor reviews and receive direct feedback from your customers, cutting off negative posts before they happen. By using custom review & survey apps, social media integration, and polling on iPads right in the store, we can help you control and improve your business reputation - and keep the happy customers flowing in and out.
Messenger Marketing
Did you know a robot can grow your business up to 40% in the first quarter of use? Those are the results our clients are getting with messenger bots. A recent study by ManyChat indicates that bot interactions receive a 5% conversion rate, 100% open rate, and a 99% click through rate. Our bots create relationships with new clients and transform your marketing strategy into a lead generating machine. There are a variety of different bots available and all can be fully integrated into your website or Facebook page. You’ll be in prime position to generate more sales - because data from bot interactions is filtered and categorized for on-point customer targeting.
