Google Ads
GOOGLE ADS
Google-powered Ads = More Traffic & More Conversions
Pay per click (PPC), or paid search advertising, is one of the top digital marketing solutions to grow your business. Our team of Google Ads experts is ready to go to work for you, managing the single best PPC system in the world to grow your business. By creating and targeting compelling ads that appear on Google’s search engine and other Google properties, your business will be seen by customers at the very instant they’re searching Google for the products or services you offer.
Why should you choose Google Ads?
- 86% of consumers use the Internet to find a local business.
- 70% of mobile searchers call a business directly from Google Search.
- Google owns 71% of the search market share.
- Google owns the world’s largest online display advertising network.
- Google display campaigns reach 80% of global internet users.
- 98% of searchers choose a business that is on page 1 of their search results.
- Businesses make an average $2 in revenue for every $1 spent on AdWords.
With DMEI managing a strategic PPC campaign for your business, you’ll draw in more of the right customers at the right time - leading to increased conversions. You’ll be able to target potential buyers around the world, or just in your neighborhood. Most importantly, you’ll have the peace of mind knowing that a team of experienced PPC pros is on the case, using data-proven best practices for ad design, copy, and keywords. We carefully mind your budget to maximize ROI on your investment, which is often in the hundreds of percentage points. When PPC is done right, it generates new customers almost instantly - and DMEI guarantees we’ll do it right, every time.
“Since I have been using Google Ads with DMEI, I have seen an incredible ROI for my RV campground business.”
– A-Okay Campground
Google Ads Features
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Dedicated Staff & Strategy
A dedicated DMEI ad specialist is assigned to manage your PPC campaign. Our team of Google Ads experts are experienced with campaigns for all kinds of businesses, and have proven track records of getting results. We take the time to get to know you and your company, get clear on your goals and ideal customers, and then craft a customized strategy that fits your goals and maximizes the return on your advertising budget.
Comprehensive Research
The backbone of a successful PPC campaign is research, and we put in the work so you don’t have to. Research comes in three key areas:
- Customers - We work closely with you to build avatars of your perfect customers so the ads are targeted to the right people, in the right place, at the right time.
- Competition - We keep a watchful eye on what your competition is doing, using their strengths and weaknesses to find competitive advantages for your business.
- Keywords - We do the time-consuming but all-important keyword research that’s crucial in determining your ad text. Your PPC keyword list will be relevant, exhaustive, expansive, and cost-effective. We’ll grow, refine, and adapt it along the way to provide the greatest benefits to your campaign.
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Ad & Landing Page Development
We work with you to develop search engine-friendly ads for your business, product, or service that can be targeted by specific keywords. Our experts will design attention-grabbing ads, create conversion-oriented headlines, and write scintillating sales copy. Then we’ll thoroughly test the ads using A/B split testing to pinpoint the most successful, highest performing ones, and make them the focus of the campaign. Your ads will lead to optimized landing pages with persuasive, relevant content; a clear call-to-action; and tailored to specific search queries. This part of the formula is often overlooked, but crucial in achieving successful campaign results.
Diligent Management
Once your Google Ads campaign is up and running, we keep a close eye on it every day. We quickly identify any negative results, weaknesses, or ineffective ads. We generate new ads to replace them, and keep the positive results coming into your business. We constantly review and refresh your keyword list, getting rid of underperforming keywords and replacing them with ones more relevant to your customers. Other key elements in managing your campaign are splitting Ad Groups to improve targeting, and constantly refining landing pages. Most importantly, we ensure you are getting the best value for your PPC dollar, so your cost per conversion stays in the positive and within your budget.
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Regular Reporting
One of the great things about Google Ads is how much useful data a campaign generates. We’ll stay on top of all the numbers for you, and generate monthly reports that clearly explain what’s going on with your ad campaign. With conversion tracking, you’ll know exactly how many customers are engaging with your ads - and how many conversions our management services are generating for you. We’ll stay on top of your budget, and give you data-based analysis and recommendations for your marketing strategy going forward.
Satisfaction Guaranteed
PPC is performance-based - you don’t pay until someone clicks. It’s low risk and high reward. In that spirit, we keep the best interest of your business and budget in mind at all times, as we create an ad campaign that meets your objectives and leaves you satisfied. If you’re not, you can cancel your contract with us at any time with 30-day notice. Our goal is to win your trust with high-quality marketing services while growing your business.
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