Blog Post

How to Increase Your B2B Lead Generation

Kelly Williams • Jul 15, 2019

7 LinkedIn Tips

Lead generation is quite a challenge for many businesses. What more if you are a business-to-business (B2B) company? Chances are your marketing team is struggling with generating leads. It may be making a concerted effort to target the right audience and to get prospective clients or customers, to no avail. This is quite obvious these days, given the complexity of a B2B model. In fact, statistics show that 63 percent of B2B businesses admit that generating leads is the hardest part of promoting products or services. Also, 62 percent of these companies say they’re unable to make the effort to generate leads effectively because they don’t have enough manpower, money, and time. But here's the good news: LinkedIn can be a viable option to generate more leadsfor your business. That said, here are some tips on how you can increase your B2B lead generation using LinkedIn.

LinkedIn for B2B Lead Generation

You’re probably wondering why LinkedIn can be a good tool for lead generation. There are a number of reasons. First, most buyers can be found in this online niche where most business decision makers interact with each other. Second, this community is hyper-focused on quality, unlike other social media platforms such as Facebook and Twitter. That means you can find quality people on LinkedIn, which translates into quality leads. Finally, this site has exceptional analytics where you can get great insights on how you're performing. So to get you started, here's how you can use Linked in for lead generation:

Profile and Company Page Set-up

The first step to LinkedIn success is to set up your profile and create a company page. Be as professional and thorough as possible. Once you’re done, you can focus on the other aspects of the site.

Social Proof Acquisition

The next thing to do is to acquire social proof on LinkedIn. You can ask clients to endorse your skills and make personal recommendations. These recommendations can serve as reviewsfor your profile. The idea is to have other people testify that you are good at what you do.

SEO Strategy for Company Page

Your company page is a Search Engine Optimization (SEO) avenue for your business. It's like a business website where you can create brand awareness, promote your products or services, and cater to the right audience or market. All you have to do is to work on increasing your page’s authority. You can research keywords for your page and make it impressive to ensure that people will stay on your page.

Active Group Participation

The next thing to do is to join groups for your industry. When doing so, you have to look for groups where your target audience is active. You should be as active as possible. Who knows? You may be just a step away from converting these prospective clients or customers!

Content Sharing

In the realm of digital marketing, contentis king. You have to post links to your own content, share the content of others in groups, and share them with your connections. Doing so will make a difference.

LinkedIn Blogging

Blogging is key. So what better way to promote your site and generate leads than to start a LinkedIn blog? Create a blogto showcase your expertise. Add appealing images, embed compelling videos, and write persuasive text. They will drive traffic to your site.

Making Connections

Finally, what better way to attract people than to build a network and make connections? You can use Linked In's extensive search tools to find your target audience. Once that’s done, send a personalized invite to increase the chances that people will accept it. Digital Marketing Experts International are experienced in creating marketing campaigns that convert visitors into paying customers. Get in touch today to see how we can help.

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