Blog Post

B2B Marketing Strategy Set-Up

Kelly Williams • Jul 10, 2019

Does your business deal with other businesses? If so, then you must know how to market to other businesses, because they have different tastes and needs compared to individual consumers. In this article, you’ll have all the basics you need to get started in creating an effective B2B marketing strategy.

Business to business (B2B) marketing is quite similar to business to consumer (B2C) marketing. You can use the same digital marketing channels and strategies to acquire new clients. However, there are a few differences to observe when marketing for businesses. Read on to learn more about how B2B marketing should work.

What is B2B Marketing?

As mentioned above, B2B is one that offers or sells its products and services to other businesses. Their clientele is made up of businesses, and not of individual consumers or the general public. For example, if you operate a dedicated taxi service company and you want to focus on offering your subscription plans to companies that need regular taxi services, then your company becomes a B2B. Just like any other business, you need to come up with an effective B2B marketing strategy. A mixture of both offline and online marketingneeds to be carefully planned to properly and successfully market your business, brand, products, and services.

Creating Your B2B Marketing Strategy

When creating your unique B2B marketing strategy, start by looking at your sales funnel. Most B2B companies have several sales funnels, especially if they are targeting companies from different industries. Regardless of how your sales funnel or funnels look like, it’s essential to map out your company’s sales cycle and evaluate it to make a pattern out of your clientele’s buying history. By first assessing your sales funnel, you’ll see how and what your usual clients buy, and can begin focusing (or refocusing) your marketing strategy.

Then, the next step you’d want to consider focusing on is brand awareness. You need to have an excellent website that represents your business well. Your social media accounts should also show your brand sufficiently. Creating a blog should also be a priority, as it’s an excellent way to keep your website and social media accounts updated. Blogging also gives you a chance to give information about your products and services, and possibly other topics related to what you offer. Creating and publishing informative and helpful blogs also make you a reliable source of information in the industry.

Lead Generation: An Important Aspect of Marketing

It’s essential to know to whom you will market in the first place. Lead generation refers to the method of acquiring a list of potential clients and acquiring necessary information about them. It would help if you had an extensive pool of leads because, 1) these leads are the ones to whom you’ll sell your products and services, and 2) you can use your leads to come up with a more effective marketing strategy and more appealing materials.

Once you have leads, you need to work towards continuous lead generation. You can now also target your online adsbetter because you already know your intended audience.

B2B Content Marketing

Content is an integral part of any marketing strategy. For B2Bs, it is crucial to create fact and research-based content that will appeal to professionals and executives. When you have leads, you’ll have an idea of how your content should look and sound.

Digital Marketing Experts International are experienced in creating marketing campaigns that convert visitors into paying customers. Get in touch today to see how wecan help.

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