Why a Responsive Website?

  • By Jen Steever
  • 16 May, 2017

The importance of a responsive website for your business.

The definition of a responsive website is one that effectively works on a multiple devices, like desktops, laptops, and most certainly, mobile devices. Businesses that do not have a responsive website will lose sales in this digital age of ours. Today, 2/3 of Americans use smart phones . They are increasingly becoming their owner's primary (often times only) method of using the internet. 

Researchers have found that when a customer uses a mobile device to search for a product, there is a greater intention to actually buy the product than with more traditional devices. That means that companies must employ responsive websites or lose business to their competitors who do have them.  Google frowns websites that are not responsive or mobile-friendly and the goal of digital marketing is to get on Google's good side! Simply put, Google requires a responsive website. Such a website will give your business the major advantage in search engine rankings.

Mobile Internet Users and Digital Marketing

The rise in mobile Internet use is not bad for your business. Research done by Google (the largest search engine) shows that mobile device users who search locally are much more likely to purchase immediately or actually go to the local "brick and mortar" business within a day's time. So, when a potential client searches for your business, services, or products, on their smartphone, that prospect is likely to close a deal more quickly than if they are surfing or browsing from home on a desktop or laptop. The takeaway-responsive business websites help increase sales quickly!

Use Responsive Websites to Connect With More Potential Customers

Mobile landing pages are designed to instantly capture customers or get site visitors to call. These potential customers are already using their phones! But what about the people who don't pull the trigger and make contact right away? As a business owner, you really want to stay connected with your current customer base but you also want to continue to engage those that aren't quite ready to buy. The very best way to do this is to place really fresh content on your website regularly. This content can be placed on all of the social media sites (Facebook, Twitter...) as well. By doing this, you are drawing attention to your business on every level-from your clients and from their networks. 

An incredibly effective way to keep fresh content coming is by blogging. You will attract and engage a much broader audience through blogging because you will be discussing current industry topics that are pertinent, interesting, and informative for your readers (potential customers)! 

Your Site-Mobile Friendly and Fresh

A responsive website is a necessity in today's world of online searches. Add to that blogging and a few other tricks of the digital marketing trade and you have a recipe for online success. You will see great returns on your marketing investment with such a strategy. If you ignore mobile device traffic, you are simply opening the door of your share of the online market to your competitors who are willing to go for it. Don't wait. Contact Digital Marketing Experts today for assistance with your responsive website

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