Blog Post

Three Effective Marketing Channels For B2B Ecommerce Companies - Our Guide

Krystal Manrique • Apr 10, 2019

Although there are some overlapping between B2B and B2C eCommerce marketing strategies, the two markets are not entirely identical. One significant difference is that the B2B eCommerce market is much larger than its B2C counterpart.

Therefore, it is crucial that you find the most effective ways to promote your online store in order to stay on top in this highly competitive market. Listed below are some of the most effective channels for B2B eCommerce marketing for your reference:

1. Search Marketing

When it comes to the world of B2B eCommerce , search marketing is what you should be paying attention to. Organic search can be considered as the most powerful channel for garnering new customers as well as generating more leads and return on investment. It is also suggested that visitors who discover your eCommerce website through search are likely to be more engaged.

This is due to the fact that organic search allows your online website to gain more exposure, thus reaching wider audiences who have never heard of your business before. Moreover, searchers have higher purchasing intent as well, which means that they are more likely to visit your website and buy your products or use your services. Organic search also allows you to analyze data on clicks rate, conversions, and bounce rate so that you can optimize your website to ensure their optimal performance.

2. Email Marketing

Another great channel for B2B eCommerce is email marketing. This particular marketing channel reportedly offers the highest ROI out of all the channels. While search marketing is very effective for reaching new customers, email marketing is equally effective for customer retention.

Through email, you can remind your customers of your business as well as establish a long-term relationship. When your potential customers have signed up for a subscription, it means that they are interested in your business enough to stay in touch. This is when you should come up with a marketing plan to keep them engaged, such as upsellingor sending out newsletters.

3. Content Marketing

Content marketing is another effective channel for B2B eCommerce marketing. Content is one of the most crucial elements for almost every type of marketing. There are various things that you can do with content. For example, you can use content to tell your potential customers about your products. You can also expand your reach on other channels such as social media as well.

Most importantly, content can get your business out there, thus increasing brand awareness as a result. High-quality content can be used to boost your search rankings as well. In fact, it is content that B2B buyers are searching for when they are trying to make a purchasing decision. In other words, when the competition is high and there are many options to choose from, buyers will need more information to determine whether your business can offer what they need. If you know what these buyers are looking for, you can come up with educational content that will help them make their decision.

The Bottom Line

The three marketing channels discussed in this article are, indeed, the most effective. While marketing your newly launched B2B eCommerce website is not always easy, you can turn to these three to come up with a successful marketing strategyfor your business.

Digital Marketing Experts International are experienced in creating effective marketing campaigns that drive conversions. Get in touch today to see how we can help.

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