1) Add the URL to the Social Media Profile
All of your social media pages should have your website url. There are many people that forget to post it. Posting the link is good for SEO and it is good for increasing traffic.
2) Use of Hashtags
Hashtags can increase exposure on things that are posted on social media. Look at the best way to use these hashtags and make sure they are being used in the correct manner.
3) Use Advertisement on Social Media
There are many potential users that can see your posting but even with all the users it is more difficult to get your page noticed. Many social media users follow a dozen or so pages and they can only view a limited number of posts at a time. Use organic visibility when posting even though it is harder to get. Facebook only shows their posts to a small number of users and to reach the masses it is best to use Facebook advertising. This may be a small cost for advertising but it will get better results than just organic. Facebook is able to track this movement so the data can be used to improve the advertising campaign. The same principal can be used with Twitter and LinkedIn.
4) Make it Easy to Share Content
When someone on your website sees something that they like they should be able to share it with their friends without a problem. There should be a button that will make sharing easy. Many people add social media buttons to their website but the content is not shared in the correct format. Click to make sure you post and any images will be shared without a problem. If there is an issue, fix it before adding the share button to your website.
5) Add Images to Your Posts
Images and videos are easy to share. Images that have content are liked and are often shared. Therefore, social media posts should contain images as well.
6) Add Links to the Social Media Sites
In addition to adding links to social media profile pages add links to the social media postings as well. The title should be attractive and attention getting, have a short description, and an image.
7) Post Often
You do not want post too often because some people may think you are spamming them. However, it is important to update often to get more traffic. Here are some recommendations for how often you should post on the different social media sites.
Pinterest: 5 postings per day
Twitter: 3 per day
Facebook: 2 per day
Google +: 3 per day
Instagram: 2 per day
8) Avoid Promotions
When posting on your page, put some information other than your products or services. Your followers may get bored reading about what you offer. You want to retain followers with the chance of turning them into customers. For example if you post 5 times per week, four of them should be interesting information and one post about your products or services.
9) Reply to Comments
If someone leaves a comment be sure to reply to it. This shows that you are active and involved. If someone reposts or retweets something you have posted be sure to thank them. Answer any questions that customers may have.
10) Create a Blog and Publish Useful Content
You need to have a lot of interesting content in order to post on social media. You may want to link content from other websites. To share your content you should have a blog with relevant content that you can link to your social media page.
11) Make Industry Connections
People in the same field can be good connections and may have some good information to share. While you may not get followed by them it is a good idea to see what they are posting and what people are reading.
12) Check Results Often
Google analytics have some good tools to help you get comprehensive reports on your social media profiles. You can track the number of visitors per month and see what sites are working best for your business. You can also get this information from Facebook, Twitter, and Pinterest. They also have reports on visitors.
13) Manage the Social Media Accounts
Posting content alone is not enough to get attention on social media. You can have the most interesting post but it does not matter if no one is there to read it. Connect with people that are part of your target audience. This may take a lot of time but it will help you build up followers.
14) Keep an Eye on the Competition
It is a good idea to look at the profiles of the competition. See how often they post, the content they are posting, and related information. This can help give you ideas of what you should implement into your social media strategy.
15) Create a Plan
Put these tips together to create a plan of action for social media. You should set goals and even develop ways to measure your results.
Your Next Plan Of Action With Social Media Marketing
Social Media is a great way to get traffic to your website. It is going to take some time and hard work. Social media will not replace SEO but it will help support it to attract new customers. DMEI offers marketing services including social media services that encompass managing all of your social media profiles. Click here to fill out a free assessment form to get started.
