SEO
SEO
Growing Your Visibility To Grow Your Business
Search engines are the lifeblood of the Internet, and Google is the biggest with over 6 billion searches per month. For any website to be successful, it must be seen in search engines – typically on the first page of results for specific keywords. 91.5% of users only choose results from the first page. How do you get there? The answer is SEO (Search Engine Optimization). A strategic SEO plan can be the difference between success and failure of your online enterprise. SEO increases your visibility - so that your customers can easily find you and get what they need.
Focused SEO Integration
The world of SEO can be rather complex. Google uses 200 different factors to determine search rank. The right SEO can get you increased attention and thousands of new visitors, while the wrong SEO can bury your site.That’s why DMEI offers SEO Services to help your business grow. Our team of SEO pros assemble a comprehensive strategy for Local and/or National SEO to drive traffic to your website and customers to your business. We do all the research, optimization, content, and analysis that goes into creating a successful SEO marketing strategy for your business.
SEO management is a great investment. Leads generated through inbound marketing like SEO cost 61% less than outbound leads. Outbound leads have a 1.7% close, while SEO leads close at 14.6%. To use a couple acronyms, SEO gets Significant ROI. Having the right SEO from DMEI will give your business the advantage it needs to get more visitors, more customers, and more growth.
“Working with Kitty on our website and marketing has been a great investment for our company! We have seen increased traffic flows to our website as well as our different locations over the months of working for her. It’s been a gradual increase, but the increase is definitely there. Each month, we have more and more clients come in saying they’ve found us easier and easier on Google. We can definitely see a return on our investment! "
D. Glass
– Calhoun County Insurance
SEO Features
Research & Strategy
Behind every successful SEO strategy is a lot of in-depth research. Our SEO experts will dig deep to find out what your competitors are doing, what your customers are searching for and buying, and what keywords are getting the most action in your industry. Finding keywords that are highly ranked and have a high search volume enables our team to optimize your website content for search. We also plan an ongoing content strategy reflecting the themes that are important to your customers.
Content Marketing
Content is king. That’s just math. 53% of the most successful content marketers have a content strategy. We use keyword research to shape content creation for your website. By creating unique, valuable, and relevant content, we increase your search ranking - while strengthening your relationship with visitors by providing quality content for their consumption.
Link Building
Gaining backlinks to your website is valuable for SEO, but very time-consuming to earn. We perform competitive backlink research to pinpoint the right targets. Then we create a customized link building campaign for your website. We help you acquire backlinks from high-authority, popular websites - showing the search engines that others vouch for the value and quality of your site’s content.
Analysis & Tracking
We constantly analyze, track, and fine tune the SEO campaign to bring about the best results. By tracking and adjusting your campaign based on all the available data, we bring you optimized results, more sales, and greater ROI with every tuning.
Local SEO
Why is Local SEO important? According to Google, 80% of users search for local businesses online, and 50% of users who search for a local business on mobile visit the store within one day. DMEI helps bring local customers to your door or online store with local SEO techniques. In the research process, we learn all about your business, the needs of your community, and the wants of your customers. We optimize keywords geographically to reflect your surroundings.
Then we engage Our Local SEO Process:
- Claim and Optimize Your Google My Business page - This is crucial for Local SEO. We verify all the information is correct, properly and optimally filled in.
- Get Citations - We get your business mentions around the web - the more times the better.
- Mobile Responsive - 82% of searches for business hours, “near me”, and reviews come from mobile, so your website is verified to be fully responsive, fast, and up-to-date.
- Directory Listings - We get your business all over the internet with listings in all significant business directories and review sites.
- Localized Content - Search engines need to understand the local significance of your business. We do this by outfitting your website with map widgets, local news and content, local events, etc.
- Online Reviews - We ensure positive reviews on Google My Business, Facebook, and other major review sites to build trust and show the legitimacy search engines seek.
- Schema Markup - This code is added to your website to enhance readability by search engines. We use special markup tags focusing on your website’s local attributes.
National SEO
When you’re ready to compete with the big boys on a national level, it’s time to call in the experts. In truth, much of national SEO is the same or similar techniques as Local SEO, but employed on a much wider scale. Research is more extensive, and so is keyword selection and vetting. There are additional marketing techniques employed as well. We’ll design a customized strategy for national visibility that complements your local SEO approach. At the same time, we’ll step up your content strategy to compete with websites with national authority. In-depth link building and innovative content, along with social media integration, will let your business successfully compete on a national scale.
