Blog Post

5 Ways to Succeed in B2B Marketing

Kelly Williams • Jul 10, 2019

B2B marketing has always been more difficult than B2C because the former involves plenty of more factors that you need to control. When it comes to B2C marketing, you can use emotions and hype to drive sales and conversion, but when it comes to B2B, those tactics won’t be as effective. Businesses want to see how much value a marketing company can generate for them, so they will be more focused on the numbers and practicality over other factors.

If you’re looking for some tips on how to excel in the B2B marketing game, here are some things you need to keep in mind:

1. Try Facebook Marketing

If you think that Facebook is a platform designed only for individual users, you’ll be surprised to know that many companies are actively using it. It’s used by many companies as a way to find business partners and tools, especially in the tech industry. If you have anything to present, you can look to launch an ad campaign and focus on these groups. This way, your brand will get the recognition it needs, which will help it make a more significant impact on the industry.

2. Start a LinkedIn Network

LinkedIn is the most professional social media platform, as it’s intended for those who are trying to build professional relationships and extend their network. Therefore, if you’re looking to make more companies notice your work, you should start by building up your LinkedIn network and try connecting with the right people.

LinkedIn allows you to see what projects others are working on so you can use that to show how you can help them achieve their goals. A LinkedIn campaign is a great way to establish accountability, credibility, and trust with some of the industry’s key players, which will help your company grow more sustainably.

3. Invest in Account-Based Marketing (ABM)

ABM is a marketing strategy that’s supposed to focus on specific target groups that have the most potential to make the conversion or become loyal clients. This is done via thorough data analysis and market trend prediction, which will require specific expertise and tools to make sure that it’s generating the ROI you’re expecting. Since the target audience of this type of marketing isn’t as vast, you will need to make sure that every single lead has a high return. The benefit of ABM is that it’s typically more cost-efficient, as you will get more of what you’re investing in, but it may take more time and effort than a more general option.

B2B clients want to see that you care about them and want to be part of their company’s growth. For this reason, they will be more likely to buy from you if you give them more time and attention.

4. Focus on the Human Side of Things

You need to customize the UX design of each client specifically to make sure that they have a reason to work with you. Despite how important SEO and SEM are, you will have to keep in mind that the people who will be spending money are humans. It doesn’t make sense to appeal to the algorithm, even if you rank highly on SERPs. For example, if your site doesn’t have good navigation or its content isn’t arranged properly, people won’t want to spend time on your site. Therefore, you should always remember that the target of your campaignare living, breathing people, so keep that in mind when you’re designing things.

5. Build Your Own Site

The best way to create a website for a B2B is to build your own from scratch instead of using a pre-made one from WordPress. This will enable you to add all the features you need to your site, which will make it more suitable for your goals or purpose.

Digital Marketing Experts International are experienced in creating marketing campaigns that convert visitors into paying customers. Get in touch today to see how we can help.

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