5 Advertising Strategies Stay Ahead of Your Competitors

Contrary to what you may think, competition is actually a good thing for your business. That is because you are constantly pushing yourself to get better than your counterparts. Advertising is undoubtedly one of the most important strategies to win against your competitors. Listed below are some online advertising strategies that you can use to steal your competitors’ customers:

The first strategy is to use Facebook Ads to your advantage. Facebook Adsoffers interest-based targeting, which allows you to target people with certain interests. For this one, you will want to target your competitor’s name as you will be able to target people who are interested in your competitor’s products. You can type in your competitor’s website URL or their brand name. Also, try different keyword combinations to decipher the best option for reaching their target audience. This will make your competitor’s target audience becomes yours. Once that is done, you can now focus on making the best Facebook ads campaign that will surpass that of your competitors!

Gmail Ads allows ads to appear at the top of the Promotions tab of users’ email accounts. Again, you can take advantage of this by targeting people who have recently shown interest in your competitor’s products. You can do this by targeting your competitor’s brand name as part of your Gmail ad campaign. This way, when your competitor’s subscribers receive a newsletter, your brand’s ads will be in their inbox, too! Remember to create effective ads that tell users why they should check your brand out. The best way to grab their attention is to make a killer email subject line!

Google Display Network allows your ads to be posted across relevant sites. With Google’s custom affinity audience feature, you are able to target a predefined audience. For this to work effectively, you need to target the homepage of your competitor so that people who are already on your competitor’s website will also see your brand’s ads. It’s highly likely that these users will click on your ads as they are already looking for similar things from your competitor.

You may not know this, but you can actually get a list of all Twitter followers for any account by using a number of twitter supported applications. You can upload the list to Twitter Ads by selecting the option to “add tailored audiences,” which will take about three hours to complete. The results? Twitter users who are already following your competitors will be exposed to your brand, too!

Youtube ads are something that has been around for a long time, and you may wonder why it’s even a strategy worth mentioning. However, what you may not know is that you can actually steal your competitor’s potential customers through Youtube ads! Instead of only targeting viewers by demographics, interests, or keywords, find a way to target your competitor’s videos instead. This means that when people search for your competitor’s videos on Youtube, they will see your ads first, and if your ads are impactful enough, they might not even bother to watch your competitor’s video at all!

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