The Ultimate Marketing Cheat Sheet

  • By Jen Steever
  • 29 Aug, 2017

Create Excellent Content and So Much More

A good marketing strategy helps a company in gaining more customers. With the cheat sheet, one can come up with or create excellent content for the customers, and we all know with real and pertinent content, customers will never leave your site.

1. Conceptualizing and enticing offers.

The first step you need to take before you come up with products or service for your customers is to identify the problem that is faced by the customers you are targeting. It can be regional or local. Therefore offer help to them by providing free information on how to solve the problems they are faced with. After creating the good and close relationship with your customers, then introduce your products or services to them. Ensure the price is pocket-friendly for your customers for a while and without forgetting it has to be helpful and of high quality. You can also ask for assistance from other experts since you can never fail to find some who are willing to work in close collaboration with you.

2. Design your page.

The other stage involves coming up with a design of how your page would look. Note that the page should be simple and contain as many simple details as possible. Avoid filler information and instead include the important details such as the first name or the name of the company, the link leading to your site and without forgetting the last name and the email address. Leave a space that will enable you to divide the page and also ensure that you include any other new information in the smart fields.

3. Create a thank you or a download page.

Include reader submitted form details that work by directing your customers and readers to the link that will enable them to download your offers. You can also design it with different blog posts, links for related offers and also contact page that your customers can relate with.

4. Create a call to action. 

A call to action can be in the form of an image that links the current page to the main page. Such images are used with various marketing platforms such as social media, emails, and website among others. This makes it easy for the customer to view the offers being given and if they like it, they can quickly click on the image where they will be led to the main page with the information. So make sure you use clear and  attractive images while designing your calls to action although you can still use vintage pictures.

5. Create segmentation list. 

Create a list that will hold all the contacts that lead to another list. This makes it easy for you to monitor and keep a reliable record of the customers interested in particular products you are offering which also guides you in improving the kind of goods you are offering.

6. Design a good workflow and emails.

If you have the contacts of your customers, it would be easy for you to create emails to help you follow up on the down loaders. Such emails include:

  • A small thank you email that automatically sends to the customers after making purchases.
  • Two nurturing emails that provide more information regarding your topics.
  • An email that the customers can use to request assistance.
  • Auto responders for your workflows.

It is also advisable to come up with emails that are scheduled to send to your down loaders automatically, and then a notification email should in return be sent to you for notification that the down loaders have received your emails.

 7. Write a blog post and publish it.

Create a blog post and ensure that it consists of the offers you are giving to your customers. You should also ensure that the blog has various ways of solving the issues affecting the down loaders and why they should read your post to benefit.

8. Notify your existing subscribers with the use of emails. 

Finally, create an email that will be sent to your already established customers to communicate with them and inform them about your new offers. Ensure the emails focus on the benefit the offer has for them and also ensure you have included a link to guide them to the page.


 Does it all seem like a daunting mess? DMEI can do each of these things for you. Turn your marketing over to DMEI and put your time and effort into your customers and your business. Let the professionals at DMEI handle it all. You will be glad you did!

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