Marketing is imperative to the growth and health of every business. Furthermore, were you aware that the design of your website is critical to all of your marketing campaigns
? It’s a fact! The hub of Marketing in 2017 is web design. What Makes Web Design So Important?
Millions of customers search for services and products on the internet every day. Why? Because it is easy and quick. Many people, especially those in younger generations, do not even realize phone books exist! Also, most people are not going to just "ride around" until they find the business they are looking for. Because online searches are so fast, the necessary information can be in hand in moments. Consumers can know what a business stands for and what it has to offer in a quick minute. This is made a reality when 4 specific issues have been addressed in a company's web design. 4 Things to Consider During Your Business Web Design
Make sure you focus on the following when designing your website:
- Visually pleasing web design. You are going for modern and professional. Choose high quality pictures, contemporary fonts and don't clutter the web pages.
- Responsive web design
. Your chances of being found, followed, and contacted skyrocket if consumers are able to find out about you on their smart phones, tablets, and laptops.
- Active Social Media web design. Post regularly on social media. This leads to your brand becoming very recognizable. Consumers get to know you. They will remember you are out there. Social media is happening now so you will appear an expert in your field! You will be considered modern and approachable as well. Regular posting on social media reminds potential customers that you’re out there.
- Web design that caters to target market. Know your consumers. Blog posts and email campaigns are great. However, many consumers don't like to read in depth. They like to sort of scan through information. So, make your headers bold and emphasize keywords in your posts. Sometimes, shorter posts are better than longer ones. Blogs between 300 and 500 words are most often good lengths.
For help with your web design so that it meets the criteria above, contact Digital Marketing Experts
. Don't take a chance on your potential customer lifeline.