Pages On Your Website Begging For Attention

  • By Kelly Williams
  • 28 Dec, 2017

Don't Make These Mistakes on Your Website

Whether you are new to website design, or a seasoned vet, chances are you may be making a few mistakes on your site. Owning and operating a website is very similar to owning a vehicle or raising a child, it’s a lot of work. Hard work. Daily work. That’s because we live in a time and age, where the world moves so fast, and people’s attention spans are so short. Creating a site is exciting, with all of your hopes and ambitions ahead of you. Then you do it. In comes the daily maintenance and challenges. Today, more sites are focused on personalizing their brand to its target audience. This is to make it more easier to navigate, while keeping the content engaging, relevant and clear. Whether you do it yourself, or utilize the services of a digital marketing agency like DMEI (Digital Marketing Experts International), here are five pages you may be overlooking and need some elbow grease to work on.

Why Your Blog Needs Work

Regardless, if you have a carpet cleaning business, or you are a health and fitness trainer---adding and maintaining a blog page on your site is an ABSOLUTE MUST. A blog will help generate traffic, and this is where your talent and expertise will shine. Not to mention, you will get to show off your SEO talents as well. When you have a blog, you should always keep good housekeeping practices with it. What this means is, keep it fresh, relevant and engaging. One of the biggest mistakes a company can make when they run a social media campaign is, link to their homepage. This does nothing for your SEO. Linking to a page, or content on that page, comes off way more authoritative and does wonders for Google’s search engine crawlers. Blogs should have good advice, establish a relationship with trustworthy content, and innovative headlines and titles.

Your Contact Us Page 

The reason this page is such a big deal is because you want to establish a rapport and trust with your customers and audience. You don’t want to come off as unreachable.

Also, you want your “contact us” section to really be inviting. What it should have are the following:
  • Location of your brand or business.
  • Mailing address, or where you prefer mail sent.
  • Social media handles: link your Facebook, LinkedIn, Twitter, etc.
  • Fax numbers.
  • Email.
  • Phone numbers.
  • Hours of operation.
  • Preferred way of contact.
  • Reason for contact.
  • This is allowing your audience to know you are there to solve their problems and that you care.

Your About Us Page

You want people to come to your site and buy what your selling, right? Well, the trouble is, millions of others do too! So what makes you any different? What makes you standout? What are your fields of expertise and areas of specialization? The “about us” should be overview of you and your company. Give the user your history and don’t be afraid to be colorful and engaging as well.

Companies like Digital Marketing International Experts do their best work with pages like this because they know what works and what doesn’t when establishing a connection. That is why it’s not a bad idea to hire a consulting company to take out the guesswork.
Include:
  • Bio on you and your company.
  • Awards won.
  • Certifications.
  • Information on the office.
  • HomePage
This is a no-brainer, and really where a business such as DMEI would shine for a company. The homepage is basically the face of your site. If it’s not inviting and clear, easy to navigate, engaging, well then it’s a turnoff. Digital Marketers understand that the homepage really advertises itself.
Much like a brick and mortar store, you want to be appealing on your homepage. It’s really the most important page of all, arguably. An above average presentation about what your site is all about, and information that the user needs to easily navigate throughout should be all there and clear to see. Most often than not, this is the first page anyone will see when they visit.

Your Services and FAQs Pages

Okay, so technically that’s two, but here is why both are so important and why you probably need to do a little more “housekeeping” on them.
Services , whether you are an upholstery cleaner or plumber, let’s you explain to the audience what you are offering, why you are better than the competitors, and why you can be trusted to handle your customer’s requirements.

Things to consider:
  • Brief overview of services offered: You may need to break them up into categories if you have a lot of services that you can perform.
  • Details about the services.
  • Why you are the company to handle these services.
As far as frequently asked questions are concerned, this is often overlooked as a luxury or supplemental page but it shouldn’t be. FAQ’s establish trust, build a relationship, and make it so customers can rely on you and your brand for information. FAQ sections create authority figures. Make sure when you have FAQ’s you answer questions that you tend to hear asked often. It helps if you honestly know the answer and the right answer at that. FAQ’s should pertain to your brand as to keep it relevant.

The Final Word

When it’s all said and done, each page is as equally important. When it comes to SEO or SEM, you really need to be on your A-game so you can rank but also come off natural. This is why you see businesses hire digital marketing agencies (e.g. DMEI) to handle their website designs. Digital Marketing Experts International handles and specializes in these fields so a company can use their resources appropriately. With a business, time and money is of essence. So whether you hire an expert or do it yourself, just remember a few of the recommendations above, so that your business can thrive by getting the maximum benefits a website can offer.

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Local searches with Google My Business

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Referencing from Local Directories

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Make maximum use of Google My Business

While you may think that Google My business is not as important as it seems as far as search engine results are concerned, you don't want to ignore the importance of this platform in ensuring that local customers can easily find you. Take a moment and think of it. What does Search Engine Optimization do? Of course, it helps you rank higher in Search Engine Results so that you can get more customers. Why then, will you say that Google My Business isn't equally important? Don't listen to the self-proclaimed "marketing experts" who preach the gospel of Google+ and GMB extinction. Google My Business is the best tool that you can ever use a local business owner to ensure that your business soars to greater heights.

 Whether you need help with your current Google My Business listing or need a brand new listing, DMEI can assist in the process.  Our team of experts work together with you to optimize and promote your business the way it should be.  To schedule an appointment with one of our marketing consultants click here .  

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