Marketing: Full-Time Job for Businesses. Hire a Professional!

  • By Jen Steever
  • 18 Jul, 2017

Efficient Online Marketing is a Must

Oh how things have changed for every business owner with respect to marketing. Even if you are an industry veteran and you have experienced much success, you need to realize what are the new marketing realities. Marketing is overwhelmingly digital in nature now. Online marketing is a whole new world and everyone must be part of it. Online marketing is very efficient and it is an excellent way for your business to reach your target market. You can make small investments and receive extremely effective Returns on Investment (ROI). If you try to do the online marketing yourself, you will need to know about options, metrics, and platforms!?! Unfortunately, there is no middle ground. You must become a digital online marketer or you must hire a professional one. Hiring a professional digital/online marketer is far more sensible. 

Know anything about keywords?

Although keywords are not quite as vital to digital marketing as they once were, they still play a large part in digital marketing strategies. They were once poised in a prime position as digital marketing tools. However, social media has become so popular that keywords have fallen slightly in their significance. However, because keywords still hold an important place in digital marketing, you must understand them.

If you do not understand the intricate nature of keywords and if you are not fully conversant with keyword research, you and your business are at a definite disadvantage. Google offers a free search tool for keywords but it is not sufficient. You must comprehend which keyword  techniques deliver the most value for your money and your time. A professional marketer can answer all of these questions for you.

Are you blogging?

Blogging is how you create an engaging cache of content for your current and potential customers. You probably read blogs all over the internet that speak to things of interest to you. Good bloggers are always professional bloggers. They look at their blog work as their craft. They pour their hearts into every word so that their clients are getting the best return on their money.

The ability to write well does not ensure that you will be an excellent blogger. Professional bloggers are proficient in using the tricks of the trade which make readers return to your website and give you money. Poorly chosen words in this case can really lead to economic ruin for you and your business. Why take any chances? Hire a professional marketer for the job.

Are you familiar with Google Analytics?

If you already have a website, you must have Google Analytics installed with it. This very effective program is considered by professional marketers as the gold standard for assessing the health of a website. If you want to track your business' activity, Google Analytics is the very best choice. It is unmatched in its depth and it is quite robust. 

Why not simply give Google Analytics a try? However, a word of caution is necessary here. Analytics is a somewhat complicated business. It is best used by professionals who are truly technologically savvy. Hire a professional marketer to dig deeply into the mine of information and draw up the best solution for you. Digital marketers are well equipped to locate and unlock very valuable data pertaining specifically to your business. 

Are you familiar with marketing terminology?

Like any other industry, digital marketing has its own terminology. There are digital marketing acronyms and terms that are reminiscent of a foreign language to anyone who is not part of the industry. For example, there is SEO and PPC. There is also CPM and CPC. And those are only the tip of the iceberg. Professional digital marketers not only know of these terms, they understand them and they know exactly how to implement them. 

Define a landing page?

Design is a subjective issue. However, it is not subjective to measure the number of people who take an action after they visit your website. The purpose of your website is to lead visitors and potential customers to conversion. Do you understand have how best to do that? It absolutely  begins with your landing page. There most often are multiple pages where users can be redirected. This is dependent on the ad they have actually clicked through originally. 

What are the present trends in social media?

How familiar are you with the latest industry statistics? How often do you research Facebook for technical legal documents dealing with policy changes? The social marketing universe is changing so rapidly that professionals practically have to read reports every day. Anything could change! These changes could range from the optimal image size to the rules regarding what to use as a headline. Also, you must know about best practices. The changes practically never end.

Do you know about social media ad platforms? 

Not that long ago, it was enough to simply understand Google. Times have surely changed. Add to understanding Google, understanding Facebook, Twitter, Instagram, LinkedIn, and so much more. Every platform has its own unique marketing engine. Each engine reports data differently. The algorithm of each platform must be understood and that is a daunting task for sure. No two are exactly the same. 

In truth, a business owner who is not a professional marketer and who has business responsibilities and other interests, virtually cannot do sufficient marketing to elevate his or her company. It is simply not possible based on the fact that there are only 24 hours in a day. You can't do it all. Even if you were to have the time, hiring a professional marketer is more cost effective by far in the long run. Allow a professional marketer to perform the marketing efforts your business needs. 


DMEI knows the answers to all of the questions above and can perform all necessary marketing for your company. Contact us today and let's work together to design and implement the very best marketing strategy for you . You won't regret it.

Marketing Blog

By Kitty Cobb 08 Dec, 2017

 Social media marketing can help drive traffic to your website and has been shown to be a great source of traffic helping an online business or blog become successful.  When talking about ways to drive more traffic to the site, real world examples show the reader the effective methods and shows that these methods are not just a myth.  Hard work and consistency as well as patience is still going to be needed.  The right tools will help with the process.  There are some SEO secrets and the use of keywords can be applied to many websites to gain additional traffic.

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Since 2015, Google has been adamant about putting an emphasis on connection security, namely by putting pressure on websites to do away with “HTTP.” For the past two years, Google has been preaching to the choir, that websites, companies, and users, should convert from “HTTP” to “HTTPS.” And for good reason. They are safer. HTTPS based websites are safer and will protect users from hacks or criminal attacks to a user’s personal and financial information.
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You need a great website because your customers are on the internet browsing through your competitor's website. You knowing that they do not want to buy from them. They want to buy from you. Invest in a website! For instance, forward thinking businesses believe that focusing on what is needed and what is urgent is money well worth the expense. Although, websites are an investment today as they were 5 years ago, websites are becoming more the growing trend in the eCommerce way of life.

In fact, social media is a hotspot for many businesses. Therefore, having a page on social media can bring in way more ad dollars to your company than spending on a radio or T.V. advertisement comparably. Generating cold calls or traditional mail-outs in forms of postcards or flyers are nice, but what is really needed by you as a business owner is having lead generations coming from a business website.

Having a business website will afford you more than a 30% increase in your business profits according to many marketing experts. With your online presence at the top of the ranking results on search engines, your company is more likely to be seen compared to being offline. In fact, many business owners may think it is expensive to have a business website, but this is a myth. It costs you more NOT to have one.
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One of the things that people can offer you is advice, whether you need it or not. At times this "wisdom" can be bad, but on other occasions, it can be just what you need! The marketing consultant advice that this post is going to offer you comes from many years of working in the marketing industry and struggling with providers and expensive marketing programs. We know what can work in your industry and we're going to give you free marketing advice today.
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If you want to market your business, you need to have the right skills for the job. There is more to marketing than simply placing your business on social media platforms. However, you cannot manage focusing on running the business, taking care of your customers well, and making changes to your marketing plan . You need to get a marketing agency to help you make a marketing plan that will work for your business.
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Just take a look around you - Internet Marketing Services have changed in big time ways. Has your business marketing strategy changed along with it? Customers have different attitudes today than they did yesterday. This can be seen in the way that local businesses are experiencing record growth in record numbers today. The amazing aspect of this is that consumers do not actually pay a visit to those businesses any longer. Instead, they rely on their mobile devices to do the work for them. If your local business has not adapted to this trend, you are losing out big time.
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With the new technology, there is so much you can do for your company such as solving its internet marketing issues by using the internet. This is achieved by using the internet in different ways that include streamlining business marketing processes and customer acquisition.
With the internet, you can quickly elevate the performance and productivity of your business by the use of emails and other platforms to have better communications with your esteemed customers.

How can improve the company's visibility by using the streamline activities? 
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There are a number of procedures that can be used to make your brand strong:
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