3 Untruths About Digital Marketing That Cost Your Business Money

  • By Jen Steever
  • 17 Jul, 2017

Digital Marketing Makes Money

It’s not completely surprising that many internet marketing myths are still taken as truth by businesses. Maybe there are some marketing services who still benefit somehow by keeping these costly and inefficient myths alive. However, Digital Marketing Experts International hopes to assist you in spending your businesses marketing budget in a very sensible, efficient, and effective way. DMEI wants to help you improve your base of clients and thus to increase your businesses return on investment.  We would like to explore in depth 3 digital marketing myths that, if you have bought into them, are wasting your times and costing your business money. 

Myth #1: The only reason to market a business is to draw visitors to a website.

Some websites experience thousands of visitors every day, but many of them are not able to convert these prospective clients into actual leads, or even better, sales! Other websites make a great profit from as few as 2 or 3 dozen daily visitors. It’s certainly more productive to attract 100 visits a day and covert at 20 percent than to attract 1,000 visits a day and covert at one percent. In some cases, it may be cheaper and easier to do the former!

Of course, multiple factors do impact actual conversion rates. These factors could include the actual quality of the internet traffic, the design of the website, and likely even the speed the website loads. In any case, it might be more profitable for your business to use your general advertising, social media, and content marketing budgets to seek target audiences that are definitely more likely to be seriously interested in your particular services and products. 

For many local businesses, doing that means locating websites, social groups, and any other platforms that might focus on your particular city, county, or state. You want to focus the traffic that hits your website so that you receive a much better value for your investment. 

Myth #2: Email marketing is dead as an internet marketing tool.

The competitors in your industry would like for you to believe that you can't make money using email lists. It has been reported that more than 90% of Americans use email every single day. As a matter of fact, email marketing  is still proving to be equally as effective in acquiring customers as is social media. As the expense of search and social ads is ever increasing, a healthy email subscriber list can provide businesses with a healthy source of income. 

Obviously, emails must be seen as valuable by the consumer or the receiver to be of any use. There aren't many consumers who are likely to open an email that they think might be spam. Some options to send to your potential customers are newsletters, surveys, holiday or other types of greetings, or information on public services that your business is associated with. A marketing message can be contained within this type of content but the email itself must provide some value to the potential customer. 

Myth #3: A business must be cheaper than its competition to be successful online.

The internet is definitely known as an excellent place for consumers to do comparison shopping for products and services based on quality, price...DMEI includes this type of influence in its marketing. Businesses must communicate with potential customers as to the reasons why the consumer should choose that particular business and what it has to offer. Businesses must explain their products and services completely so that their value is the focus and that it is obvious, along with price. When your products cost more than those of your competition, you definitely need to educate potential consumers as to why you and your products are worth the extra money. 

Effective marketing for businesses does not need to be difficult.

The internet has basically become a playing field leveler.  Even businesses that are very small can send out newsletters. They can interact with consumers on their social network pages.  Their potential customers can be educated about their specific businesses. The key is not to always do more than your competitors. It is always better to focus on doing fewer things far better than your competitors! 

Allow DMEI to assist you in dispelling these marketing myths and taking your business to the top of your industry! Contact us today!

Marketing Blog

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