Some websites experience thousands of visitors every day, but many of them are not able to convert these prospective clients into actual leads, or even better, sales! Other websites make a great profit from as few as 2 or 3 dozen daily visitors. It’s certainly more productive to attract 100 visits a day and covert at 20 percent than to attract 1,000 visits a day and covert at one percent. In some cases, it may be cheaper and easier to do the former!
Of course, multiple factors do impact actual conversion rates. These factors could include the actual quality of the internet traffic, the design of the website, and likely even the speed the website loads. In any case, it might be more profitable for your business to use your general advertising, social media, and content marketing budgets to seek target audiences that are definitely more likely to be seriously interested in your particular services and products.
For many local businesses, doing that means locating websites, social groups, and any other platforms that might focus on your particular city, county, or state. You want to focus the traffic that hits your website so that you receive a much better value for your investment.
The competitors in your industry would like for you to believe that you can't make money using email lists. It has been reported that more than 90% of Americans use email every single day. As a matter of fact, email marketing is still proving to be equally as effective in acquiring customers as is social media. As the expense of search and social ads is ever increasing, a healthy email subscriber list can provide businesses with a healthy source of income.
Obviously, emails must be seen as valuable by the consumer or the receiver to be of any use. There aren't many consumers who are likely to open an email that they think might be spam. Some options to send to your potential customers are newsletters, surveys, holiday or other types of greetings, or information on public services that your business is associated with. A marketing message can be contained within this type of content but the email itself must provide some value to the potential customer.
The internet is definitely known as an excellent place for consumers to do comparison shopping for products and services based on quality, price...DMEI includes this type of influence in its marketing. Businesses must communicate with potential customers as to the reasons why the consumer should choose that particular business and what it has to offer. Businesses must explain their products and services completely so that their value is the focus and that it is obvious, along with price. When your products cost more than those of your competition, you definitely need to educate potential consumers as to why you and your products are worth the extra money.
Social media marketing can help drive traffic to your website and has been shown to be a great source of traffic helping an online business or blog become successful. When talking about ways to drive more traffic to the site, real world examples show the reader the effective methods and shows that these methods are not just a myth. Hard work and consistency as well as patience is still going to be needed. The right tools will help with the process. There are some SEO secrets and the use of keywords can be applied to many websites to gain additional traffic.